Commercial Photography Tips – How To Capture Objects In Details

Why is detailing required at all when the large visual is there to say it all?

Sometimes it is not the bigger picture but the detail that attracts the viewer. In case of e-commerce the proof of the proverbial pudding lies in the small detailing. That spells clarity on screen shots. And that’s how the shutterbugs remain in demanding business today. The boom in e-commerce has fetched up the question of small details, which is still the forte of only expert professionals. It is the fine nuances that make the picture worthy of the shot. One of the hidden aspects of commercial photography is to present any object in most realistic manner. For that perspective what better options than to go for details- it makes the image look natural and allures the buyers who may be subconsciously motivated by the beautiful presentation of the finer details.

Since customers cannot view the products physically, it is a huge responsibility to present every possible detail concerning the product. It is part of the process by which a customer gets acquainted to a product before it is delivered. When the image and the real thing have almost no dissimilarity, the bridge of trust gets stronger and business grows. Realizing the importance of presenting authentic details may be crucial to the success of any online vendor.

With that crops up the question how to capture details of an object?

This two step job also requires the availability of right camera, lens, studio and a lot of other technical faculties and tactics. A product photography studio comes with all the facilities. The advertising photographers are constantly working on new techniques to take the best shot. Even after the invention of some of best lenses and cameras many commercial photographers opine that capturing of details is more about lighting properly. The straight from the top shot is a classical light setup. This with a combination of Soft gradient from the top and hard on the bottom, with the strip box through the diffuser and bare strip box, below the camera in front, respectively.

But how can some objects like cosmetic brushes or watch dials be shot with details. The correct use of lens with the ideal zoom can be applied. An alternate method could be to shoot the objects from 20-30 degree angle. The lighting must be arranged accordingly. Keeping the light from the top diffuser unchanged, it brings out even smallest details finely. This setting is perfect for product image of things like brushes. It helps to capture the brush hair in its original tone as opposed to its darker tone

Capturing the details of objects in commercial photography also include some other elements. For example how can one focus on the bricks while showing the interiors of a home? This is also a party of commercial product photography. The depth and also the variant of the atmosphere support the detailing. This helps to capture the best elements of the snapshot. The light even if it is controlled should flow seamlessly. It should to look contrived and generated. If it does the viewer gets distracted from the main theme.

The Importance of Film Photography in a Digital Age

For the average family, a digital camera has become an essential item to record special moments throughout their lives together. Photography has drastically changed over the last few decades, and many of us who still remember the days of traditional film cameras that had to have pictures developed at the local pharmacy might be amazed by how quickly digital cameras took the stage.

And there’s a reason why: compared to traditional photography, digital photographs are easier to print out, sometimes off much higher resolution and photo quality, and can store more pictures than their traditional film camera ancestors could.

Still, there are many photographers, both amateur and professional, who haven’t abandoned traditional film photography or old-fashioned cameras. For them, the simplicity of the cameras and the photos, and the greater care it takes to develop the pictures, makes the process more therapeutic and artful. Particularly for photographers who still use their own darkrooms to develop their photos, traditional film cameras are a hobby that they would never give up for the relative ease of digital cameras.

Regardless of how much technology advances, there will always be people who still appreciate the simplicity of yesterday’s methods.

Using a traditional film camera, especially varieties that are many decades old, requires much more patience, diligence and care, especially when developing your own pictures. And for many photo enthusiasts who learned their craft with older equipment, the comfort of a familiar camera and the process of developing the film themselves can be therapeutic. Just as many people who own a dishwasher still wash dishes by hand because they find it relaxing or meditative, developing your own photos can be a very unique and calming experience.

And the fact that not just anyone can do it, and that it is a skill that must be developed with practice, makes it that much more rewarding.

Interestingly enough, there are still lots of families who go to amusement parks and pay to have their photos taken in an “old-fashioned” manner, with grainy black-and-white prints for novelty and fun. They even sometimes go so far as to dress in clothes from the nineteenth century to make it look more authentic. Ironically, though, most of these novelty old-fashioned photos are taken with modern digital cameras, then altered to appear authentically antiquated.

Understanding why some families find it fun to get their pictures taken in an old-fashioned manner can help you understand why some enthusiasts love collecting antique photo equipment and using the genuine, original camera to take their own old-fashioned pictures. Photography was one of the greatest innovations in human history, and being able to own a piece of that history is an important hobby for many antique collectors and photographers.

So the next time you think that digital cameras have made old-fashioned film photography obsolete and unnecessary, consider the many hobbyists and photographers who still take great pleasure in using and collecting traditional equipment. And if you’re an aspiring photographer yourself, you might want to try ditching the digital camera for a few weeks and have an old pro teach you a thing or two about film and darkrooms.

How Digital Technology Has Changed Photography

Photography has always been a part of our lives. It has helped people capture precious memories – both the good and the bad. Through the years, photography equipment and techniques have evolved to become its own art form. Technology continues to evolve, constantly changing the landscape in which a professional photographer works his trade. Here is a short background on the topic:

What is Digital Technology?

It is usually defined as any system using parts that make use of binary or digital logic which is 1 or 0. If your tool or equipment has a micro controller or a processor inside of it, or if it uses storage and a software program that can perform even simple decision making, that means the equipment you are using benefits from digital technology.

What is Digital Photography?

In simple terms, it means using photography to capture images using digital technology. In the past, photographic film was the main ingredient for photography. But through progress and development, photography has taken the next level in its evolution by utilizing digital technology. With digital technology, you can print, store, display and do so much more with your pictures than you ever thought possible! You can use your equipment to store the images or, if you have a computer, you have the ability to transfer and store your photos onto your computer’s hard drive.

With digital technology stepping in, it certainly has changed traditional photography in so many ways.

• With this technology, you won’t need to purchase film anymore. It has the ability for you to review the shot taken and if you don’t like how it was taken, you can always capture the image over again. This helps save money because there is no waste of a negative.

• The storage capacity for digital technology is enormous – you can easily store your pictures and keep your lovely memories for as long as you wish. Traditional photography, on the other hand, can not do this and you will have to pay more to have them printed.

• Digital photography allows you to print them as well, if you want. If you don’t want to print your digital images, simply delete them or store them in your computer for future use.

• Digital technology allows you to review and edit your images almost instantly after the image is captured. Traditional photography requires many more stages before the image can be reviewed and edited, and each stage costs additional time and money.

• With digital technology, you can perform enhancements and add information on the picture such as added text or even the date. This process can usually be performed within the camera itself.

• ISO speed settings are easier to change. In fact, all film settings are much easier to adjust and set on a digital camera compared with a traditional film camera.

• It saves time and enables a faster turn-around on investment when shooting for a client, since the traditional ways of photography took more time to show the customers the image results.

• The cameras used lately are a bit smaller much easier to carry around. They are handy and not bulky.

• There are digital photo printers and computers that are available almost everywhere. These eliminate the cost of expensive processing equipment – dark rooms are now a thing of the past.

Those are just some of the changes digital technology has made in the photography industry. If you want to learn more, visit your local digital camera shop and ask some questions. Make sure you visit a store that was designed with professional photographers in mind – the salespeople there will be much more knowledgeable than your local clerk at a typical chain store.