If you want to know why it is better to hire a professional marketing agency than train your own in-house marketing department, check out the reasons below.
You don’t have to pay an agency full-time salaries which you have to if you have your own in-house marketing department. If you are to pay salaries to your in-house marketing department, then you have to be prepared to pay a large sum of money each month. The salaries of you in-house marketers can reach hundreds of thousands of dollars each year. On top of that, you need to pay health care benefits, paid vacation days, lost productivity on sick days, and training costs.
You get more than the expertise of a digital marketing agency and you only pay them for the work they do for you each month. Most marketing agencies are composed of different professionals from different fields including content writing, social media marketing, graphic designers, and web designers. Most of these professionals are passionate, dependable, and skilled who can take care of all your marketing needs. With a professional marketing agency, you get to skip the hassle of interviewing individual marketers and simply hire one agency to do all the work for you.
Another benefit of hiring a professional marketing agency is that you can gain access to the latest technology and tools that can increase your efficiency, productivity, and performance. With a digital marketing agency working for you, you get premium-level service, software and analytical data reports free of charge. If your company invests in these tools then you will have to spend a lot especially if you will need to hire and train new employees who would use these tools. It is possible to just hire a marketing agency so that you can have access to their tools and their expertise as well.
if you are marketing duties to your regular employees then you will soon find them experience work burnout which will soon reduce their productivity. And with so many people involved, your marketing efforts with lack consistency especially if there are no strategies involved and the approach is done haphazardly. If you hire a digital marketing agency, they can develop strategies that would ensure that you are making the most of your marketing efforts.
There is no need to train marketing agencies. Any marketing agency will have qualified, experienced, knowledgeable professionals ready to work for you. They have a track record of results and they are used to taking on new clients. You can maintain a longer relationship with a marketing agency so that they will work for your company for years. Team members of the marketing agency may come and go but you are assured that the agency itself will replace these professionals with others who are just as good to serve your company continuously.